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一只“AI蝴蝶”扇动翅膀，如何让“非洲手机之王”业绩遭遇飓风？_蜘蛛资讯网

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，相较于2020年iPhone 12 Pro Max约8%的占比明显跃升；而对于搭载16GB-24GB LPDDR5X内存及512GB-1TB UFS 4.0存储的安卓旗舰机型，当前存储成本在BoM中占比已达20%甚至更高。　　“DRAM、NAND及其他半导体产品的供应端压力正持续升级，这一现状已引发手机厂商普遍担忧。供应制约不仅会直接压缩厂商利润空间，还可能迫使其调整售价，进而抑制终端消费需求。

布局相对有限，缺乏依靠高溢价机型对冲低端产品利润压力的能力，“这种产品结构叠加偏弱势的市场定位，让其在全行业性的成本冲击下，抗风险能力显得尤为薄弱”。　　事实上，从财务数据来看，传音的业绩疲态早在2025年半年报中就已显现。2025年上半年，公司实现营业收入约290.77亿元，同比下降15.86%；归属于上市公司股东的净利润约12.13亿元，同比大幅下降57.48%；扣非净利润更是骤降63.04%

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